Actualités
5
December
2018

Letsignit et Logicom signent un accord de distribution

Par
Amandine Fernandez
Head of Acquisition

Un accord majeur

L’éditeur Letsignit affirme sa stratégie de distribution en annonçant un accord majeur avec Logicom Cloud Marketplace pour étendre la commercialisation de son offre dans plus de 13 pays*.

À travers cette annonce, Letsignit souhaite s’appuyer sur les équipes de Logicom Cloud Marketplace pour accéder à de nouvelles opportunités.

Le partenariat conclu avec Logicom Cloud Marketplace s’explique principalement par la capacité du distributeur à commercialiser largement des solutions de nouvelle génération qui s’adaptent parfaitement aux nouveaux usages digitaux plébiscités par les entreprises.

C’est dans ce contexte que le distributeur a sélectionné la solution Letsignit pour son innovation, sa parfaite compatibilité avec les environnements de messagerie Microsoft et son approche unique sur le marché de la gestion des signatures mail.

Vers l’internationalisation

Dans le cadre de ce partenariat, Logicom Cloud Marketplace s’appuiera donc sur la force de son réseau commercial pour assurer la promotion et la diffusion massive de l’offre de Letsignit. Ce soutien de poids permettra à l’éditeur d’accentuer ses ventes à l’international.

Letsignit se donne en effet pour objectif de développer significativement ses ventes hors France et de s’imposer à court terme comme le leader de son marché.

Pour y parvenir, l’éditeur peut notamment s’appuyer sur sa position de pionnier, l’importance de sa base clients et l’expertise de ses équipes techniques qui ont su concevoir une offre 100 % Cloud, flexible, adaptable à la demande et simple de mise en œuvre.

« Nous sommes fiers d’annoncer ce nouvel accord stratégique à l’occasion du GITEX qui nous permet de donner un réel éclairage à ce partenariat. Logicom Cloud Marketplace va fortement contribuer à accroitre notre rayonnement hors de nos frontières et à faire connaître notre solution de gestion de signature mails. La maturité de notre marché couplée à la performance de notre offre, sont de solides atouts qui permettront à Logicom Cloud Marketplace de répondre aux nouvelles attentes des entreprises. » Anthony Poyac, Directeur Commercial chez Letsignit

Cette annonce structurante permet à l’éditeur d’initier sa nouvelle stratégie de croissance à l’international. Prochainement, différents accords seront annoncés pour couvrir de nouveaux pays et continents.

* Chypre, Grece, Malte, Roumanie, Italie, Liban, Jordanie, UAE, Qatar, Kuwait, Oman, et Bahrain

A propos de Logicom cloud.logicom.net

Logicom Public Ltd. (Nicosie / Chypre) est un groupe international de sociétés inscrit sur le marché principal de la bourse de Chypre et membre de l’indice FTSE / CySE20. Les activités du groupe comprennent la distribution de produits et services technologiques, la fourniture de solutions de réseaux informatiques intégrés, de logiciels de télécommunication et de logiciels d’entreprise, ainsi que l’exécution de grands projets d’infrastructure.

Logicom est présent physiquement dans plus de 16 pays, emploie plus de 775 professionnels et services plus de 7 000 clients dans 30 pays en Europe, au Moyen-Orient, dans le Golfe, en Afrique du Nord et en Asie. Plus d’informations sur Logicom sont disponibles sur www.logicom.net.

Vous pouvez également visiter le site Web de Logicom Cloud à l’adresse https://cloud.logicom.net pour plus d’informations sur le Cloud Business de Logicom.

À propos de l'auteur
Amandine est la Head of Acquisition de Letsignit ! Initialement spécialiste du contenu, elle contribue aujourd’hui activement à la rentabilité des canaux d'acquisition : SEO, SEA, SMA, SMO… Amandine, c'est aussi l'un des piliers du Marketing chez Letsignit ! Depuis plus de 5 ans, elle participe et initie des projets et des campagnes marketing qui retranscrivent systématiquement sa vision, sa plume et sa créativité (qu’on retrouve également dans toutes ses tenues colorées qui égaillent la journée de tous ceux qui croisent sa route).
À propos de Letsignit
Letsignit est une solution de gestion de signatures mail qui permet aux organisations de transformer les signatures mail de leurs collaborateurs en un média d'engagement 1-1 puissant pour leurs marques et leurs campagnes.
Questions
Fréquentes
1
Is it possible to track the number of clicks on email signatures?

Yes, with the 'Campaigns' offer, it is possible to track the number of clicks on the email signatures of all your employees in the 'Statistics' area of the platform.

You can then access a detailed or global view of the number of clicks on the email signatures of each employee. You can use the search option to target a specific signature or a given period. Finally, you have the possibility to export all statistics to an Excel document.

If you launch campaigns with banners inserted in your email signatures, you can also access their performance via this same space.

2
Can we add links to social networks, our website, and appointment-setting applications such as Calendly?

With Letsignit, you can easily add social network icons in your collaborators' email signatures and link to your company pages. Also, our "attributes" feature allows you to manage personalized URLs for each of your collaborators such as their individual LinkedIn profile.

And that's not all: you can add links to an appointment-setting application, allow your customers to leave reviews easily, and integrate our 'Chat on Teams' widget to let anyone start a discussion via Microsoft Teams chat.

3
Can employees update their signature information themselves (number, function, etc.)?

It’s up to you! As an administrator of the Letsignit platform, you choose whether or not to grant modification rights to your employees. These permissions are managed on an attribute-by-attribute basis, which means that you can decide to allow the employee to change their phone number, but not the address of your premises, for example.

This feature applies to all attributes in your directory, including custom attributes created on Letsignit. When your employees change one or more attributes, your directory is obviously not affected.

4
Why it is important to standardize our email signatures on a large scale to ensure our identity and brand image?

It often happens that employees make their email signature their own: custom format, bad fonts, colors inconsistent with the brand standards... all of this has an impact on your brand!

A consistent visual identity is considered authentic and outperforms a perceived weak one by 20%. And, your customers are 2.4 times more likely to buy your products.

With Letsignit, take back control over your brand identity by standardizing all your email signatures. Our tool has many features that allow you to customize your signatures by department, by audience or by subsidiary. Not to mention the possibility of carrying out campaigns within your email signatures thanks to our Campaign offer.

5
What is the user experience like for our employees?

What is the user experience like for our employees?

  • If you opt for the Letsignit Add-in for Outlook, they will have a dedicated space in their Outlook account where they will be able to view the signatures and campaigns assigned to them.
  • If you opt for the Letsignit Desktop APP, they will be able to preview all their signatures and campaigns in this space. If they want to change their default signature to another one when sending an email, this will be done in their signature library in Outlook.

In both cases:

  • They preview their signature before sending an email and choose from signatures assigned to them.
  • Based on the permissions granted, they will also be able to modify their personal information such as their name, position, or address in these spaces.

In short, they have autonomy in their email signature, but you keep control on the field, signatures, and banners they can edit or use.

6
Can my employees have multiple signatures available to them?

With our "multi-signature" feature, your employees can benefit from multiple email signatures. No technical manipulation is required. Thanks to our Add-in for Outlook or the desktop app, they can change their email signatures as they wish with just a few clicks.

Regarding the creation of email signatures, you can make several variations such as:

Everything has been thought of to go further in the personalization process based on the recipient of your emails.

7
Regarding “Green IT,” have you implemented measures to limit the digital footprint of email signatures?

If sending emails has an impact, non-optimized email signatures also have an impact. An unsuitable format or an image that is too heavy considerably increases the size of your signatures... and therefore, your emails.

As a responsible economic actor, we contribute to reducing our CO2 emissions and those of our customers in several ways:

  • Optimization of the weight of signatures and campaigns in emails.
  • Green features: lightening of signatures during response/transfer emails, possibility of not embedding images, implementation of lighter signatures for internal exchanges.
  • Integration of a 'Switch to Teams' widget to encourage your employees to continue their exchanges via chat, rather than email.

As we are increasingly involved in sustainability initiatives, our priority in 2023 is to develop even more green IT functionality.

8
Regarding “Green IT,” have you implemented measures to limit the digital footprint of email signatures?

If sending emails has an impact, non-optimized email signatures also have an impact. An unsuitable format or an image that is too heavy considerably increases the size of your signatures... and therefore, your emails.

As a responsible economic actor, we contribute to reducing our CO2 emissions and those of our customers in several ways:

  • Optimization of the weight of signatures and campaigns in emails.
  • Green features: lightening of signatures during response/transfer emails, possibility of not embedding images, implementation of lighter signatures for internal exchanges.
  • Integration of a 'Switch to Teams' widget to encourage your employees to continue their exchanges via chat, rather than email.

As we are increasingly involved in sustainability initiatives, our priority in 2023 is to develop even more green IT functionality.

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